BARK is an experimental furniture design studio that designs and crafts bespoke furniture. The studio strongly believes the utility of beauty in human life and aims to design furniture that is beautifully functional. I designed the logo and visual identity keeping this philosophy in mind.
To present and simplify an otherwise vast and subjective concept of beauty, I turned to the simplest and most elegant representation of beauty in design. Typography. The logo was constructed based on a serif typeface that gives it that desired beautifully utilitarian look. The color associates closely with terracotta and brick making, a craft beautiful and as old as time itself. The overall visual identity focuses on simplicity and elegance with contrasting colors and a language focused on sophistication.