I am a Multidisciplinary Designer, Creative Director, and Brand Strategist with a knack for aligning strategy with creativity to drive business growth.

I am experienced in building and managing multidisciplinary teams to deliver award-winning ads, identities, campaigns, and websites. I have successfully built and led diverse teams of designers, copywriters, planners, illustrators, animators, and developers. I am also a Certified Usability Analyst (CUA™) with hands-on experience in leading and delivering UI/UX projects.

I collaborated with organizations from various industries, both in-house and on the agency side, including automotive, development organizations, electronics, food and hospitality, government agencies, healthcare, NGOs, real estate, retail, and more.

I worked with clients that include Selise, Fujifilm, Robi, Nestle, Bangladesh Tourism Board, Dnet, Betterstories, Bangladesh Brand Forum, BEZA, Aamra Group, Rongdhanu Group, British American Tobacco, UNICEF, Ecorys, ITF Seafarers Trust, Heller Keller International, Dutch Embassy, among others.

I am passionate about design education and regularly instruct courses on Graphic and UI Design. I held workshops and talks at universities and bootcamps, having mentored 100+ students and entrepreneurs.

My Philosophy

I am pragmatic with the occasional tendency to drift away into a world of fantasy. I believe in hard facts but tend to take chances. I do not believe that the world is black or white. I empathize with people. I am often a workaholic. I manage time well. I love having things organized and under control. I own up to my actions, I take responsibilities for my failures and expect people to do the same.

I dived into the creative world at the age of 13, experimenting with digital art, illustrations and graphic design. I made my first income selling t-shirt designs to a local t-shirt store at 13 and have since worked on diverse projects such as designing brand identities, events, websites, publications and everything in between.

My passion for art and creativity since a young age has fostered in me  a sense of hunger and obsession for making great work. In that endeavor, I never rest. I believe there is no end to learning and plan to do so for the rest of my life.